Marketing Executive Leader

EXPERIENCE

Sep 2022 to Present

Founder and Principal | Hopelio LLC | Indianapolis, IN

Hopelio is an engagement consultancy that uses creativity and communication, to address people's pain points or problems, with a message of relief and hope.

• Solved SEO inefficiencies for multiple companies, improving search rankings.

• Improved client satisfaction and standardized quality / performance by designing Account Management Playbooks for a global digital marketing agency.

• Increased efficiencies and profit margins in low-retainer client segments via analysis of time tracking and sales.

• Improved messaging consistency and brand strength by developing external communications plan and content strategy.

• Increased awareness and internal culture alignment through defining brand and company core values.

• Aligned marketing and management in core messaging and consistency through creation of brand book and writing style guides.

Aug 2023 to Apr 2024

Chief Marketing Officer | Certell, Inc and Huntington Junior College | Huntington, WV

Led marketing strategies, manage marketing operations, drive brand development, and ensure effective communication with target audiences and communications related to donors. Blending creativity, strategic thinking, and effective implementation to elevate brands, optimize online presence, and foster a positive organizational culture.

• Boosted enrollment by 20% through the "I'm Known" paid media recruitment campaign, addressing declining student numbers.

• Instituted SEO best practices, reducing issues by 40% and significantly increasing organic traffic. Lowering cost of paid campaigns.

• Unified disparate sub-brands into a cohesive brand identity, solving brand inconsistency.

• Developed comprehensive brand guides, ensuring consistency across all communications.

• Implemented culture-building initiatives, enhancing team engagement and productivity.

Mar 2023 Aug 2023

Associate Director Of Marketing | Indiana University, Kelley School of Business | Bloomington, IN

Led strategic development and tactical execution of marketing plans to support multiple Kelley School of Business in-residence Master of Science degree programs.

• Developed and executed marketing plans to meet enrollment targets for multiple MS programs.

• Conducted market research and defined target markets, optimizing marketing strategies.

• Led performance marketing initiatives, solving issues with low program visibility.

 Oct 2020 to Apr 2022

Senior International Marketing Manager – Global Marketing and Customer Experience | Roche | Indianapolis, IN

Led the growth and development of paid media planning and placement service supporting more than 20 international affiliates.

• Launched Roche Diabetes' global SEO program, improving digital search results and aligning product and marketing teams.

• Reduced average cost-per-action by 42% through targeted optimization strategies.

• Improved management productivity by 30% with standardized processes.

• Educated teams on Facebook advertising restrictions, ensuring compliance and avoiding penalties.

 Sep 2014 to Oct 2020

Digital Marketing Manager – Global Marketing | Roche | Indianapolis, IN

Executed global strategies to promote visibility of key programs and brands, engaging consumer segments using paid social, display network, universal app campaigns, and paid search initiatives. Expanded paid media planning and placement service, optimizing campaign delivery.

• Launched SEO services pilot, reducing crawl errors by over 90% and enhancing brand positioning.

• Developed and rolled out a digital marketing training program, improving teams' SEO and SEM skills globally.

• Executed global strategies to promote visibility of key programs and brands, solving issues with low engagement.

Additional Roles:
Content Strategist, Start Up Management, Director Paid Media, Training Supervisor, Launch Management Consultant, Project Management Consultant